The 1 Person Content Engine
Create 30 Days of Content in Just 4 Hours
Most solo founders get this completely wrong.
They try to create fresh content every day.
They burn out by week two.
There's a better way.
…
This week I had the privilege of talking with a 1-person agency owner who is generating almost 7-figures per year.
Content is his only marketing channel.
Below is the system he is using.
It works across every industry.
Here's how to build your content engine.
This week’s issue is sponsored by
Kinsta is the highest-rated managed host for WordPress on G2. We provide everything you need, including an unbeatable combination of speed, security, and expert support. Powered by Google Cloud and the fastest C3D and C2 servers combined with CDN and Edge Caching. Choose any of the available 37 global data center locations! Your sites are secured with Cloudflare Enterprise, protecting you from DDoS attacks. Kinsta has all the tools you need to make your WordPress site fly: built in caching, staging environments, free SSL, optimization for your images, the latest PHP version, automatic database optimization, daily backups, SSH and SFTP access and much more. Our dedicate migration team will move over your sites for free, you don't have to do anything! The first month is completely free on the starter plans!
The Core Principle
One piece of content can become twenty.
You just need a system.
Step 1: The Power Hour
Block out one uninterrupted hour.
Turn off all notifications.
Open a blank document.
Write down your three biggest client wins from the last month.
Write down your three most common client questions.
Write down your three best tips that you share over and over.
Congratulations – you now have nine content pillars.
Each one will spawn multiple pieces of content.
Step 2: The Expansion Process (Hour Two)
Take your first client win.
Write it out as a story.
Include:
The initial problem
What you tried first
What actually worked
The final result
That's your first LinkedIn post.
Now break it into three tips.
Those are your Twitter posts.
Extract the key lesson.
That's your newsletter opening.
Pull out the best quote.
That's your Instagram post.
Repeat for each win.
Step 3: The Question Transformation (Hour Three)
Take each client question.
Write a clear, concise answer.
That's your first carousel post.
Break the answer into steps.
Each step becomes a separate post.
Add common objections.
Those become your myth-busting content.
Include specific examples.
Those are your case studies.
Step 4: The Final Assembly (Hour Four)
Open your calendar.
Map out the next 30 days.
Assign each piece of content to a specific day.
Create a simple posting schedule:
Monday: LinkedIn story
Tuesday: Twitter tips
Wednesday: Instagram quote
Thursday: Carousel
Friday: Case study
Sunday: Newsletter
Mix and match between your pillars.
The Magic Multiplier Effect
One client win becomes:
1 full story
3 Twitter tips
1 inspirational quote
1 carousel
1 newsletter section
3 myth-busting posts
That's 10 pieces from one story.
Multiply by nine pillars.
You now have 90 pieces of content.
Implementation Tips
Start with your best story.
Don't overthink it.
Use a simple text document.
No fancy tools needed.
Write naturally.
Edit later.
The Common Pitfalls
Don't try to be perfect.
Done is better than perfect.
Don't create content in real-time.
That's a recipe for burnout.
Don't switch platforms constantly.
Pick three channels maximum.
The Content Emergency Kit
Sometimes you need fresh content fast.
Keep a swipe file of:
Client testimonials
Project before/after shots
Common industry mistakes
Quick tips you share often
These are your backup content pieces.
Use them when needed.
The Maintenance Plan
Spend one hour every two weeks.
Review what's working.
Adjust your content accordingly.
Create three new pillars.
The cycle continues.
Your Business Impact
Consistent content builds trust.
Trust brings clients.
Clients bring revenue.
All from four focused hours.
Get the Tiny Empires Courses
If you’re finding these weekly guides helpful, you may be interested in my Tiny Empires courses. These are:
Tiny Empires: Build a 6-figure business with no funding and no staff: This is very different to most business courses which are geared towards growth at all costs. The Tiny Empires approach focuses on building a sustainable 1-person business by understanding the business models and strategies that work for small businesses and optimizing them using tools and systems. By the end of this course, you should have a clear step-by-step path from idea to revenue, to allow you to build a business which works around your life. Get Access
Sales for Introverts (and people who don't like selling): Not your average sales course. I don't use any salesmanship or sleazy tactics or endless unsolicited follow ups. Instead I focus on honesty, simplicity, human psychology and productive systems. By the end of this course, sales should no longer be a dreaded task and you will have actionable steps to become a sales master (even if you're shy). Get Access
Thank you!