I started my first online business when I was 17.
I was an Apple fanboy in those days and like many young startup fanatics at the time, I had visions of being the next Steve Jobs.
In a wonderful show of teenage naivety, I was pretty certain that I’d be a millionaire in the next 6 months.
How wrong I was
A full decade passed and it seemed I wasn’t any further forward. My revenue was $0 and I had lost more than I made.
In reality, I was a LOT further forward than I was when I was 17, because I had been building business (or at least trying to) for 10 years.
I had learnt a lot and every failed business had taught me exactly what not to do.
The learnings compounded.
All my failures and the lessons I had learned from each one seemed to come together and I had a eureka moment.
The business models, the strategies, the revenue streams, the pitfalls.
They were all clear.
Things started to work
My projects starting getting traction and even attracting attention from bigger companies who wanted to buy them.
I sold a wedding blog to the UK’s biggest wedding directory.
I sold a remote job board to We Work Remotely.
Then I started the No Code Founders community and saw immediate traction there too. I still run that community today.
In total, I sold 4 businesses in the space of 4 years.
Some small, and some for multiples of 6-figures.
These were all side-projects as I was also working full-time during this entire period.
I also increased my salary by 4x through finding new roles that took advantage of all the digital skills I had learned.
I also got featured in some pretty big publications. Like the New York Times and Fortune magazine.
For a lot of this time, I was still chasing the dream of the Steve Jobs CEO lifestyle.
But a few years ago, I took a step back to think about what I was doing and why I was doing it, and for the first time I realized that I didn’t want to live that lifestyle.
By this point, I was married with kids and I didn’t want to waste my life spinning on the hamster wheel of big business, working 80 hours per week and never seeing my family.
I wanted the complete opposite of this.
More time, less work.
It turns out that everything I had learned about business over the previous 12 years had taught me how to build lean businesses with low operating costs and high-profit margins.
This was perfect for a 1-person business.
I changed the structure of the businesses I was running and changed the way I was operating them and I was able to reduce my entire work week to only 20-25 hours per week, whilst not reducing revenue at all.
I met a lot of people with similar goals to me in the No Code Founders community, which is why I eventually decided to start this newsletter a few months ago, and is also why I’m introducing the Tiny Empires Community today!
The Community
The community is hosted on Skool where we have:
Async chat
Accountability program
Weekly sessions (networking, brainstorming, roast my startup etc.)
Courses
The Courses
The first course is called the Tiny Empires Method which goes through my entire process for building a 6-figure 1-person business.
I’ve literally put everything I’ve learned over the past 16 years into a single 4-hour course so that you can avoid all the pitfalls I made and years of banging your head against the wall.
The second course is called Sales for Introverts (and people who don’t like selling) and again is based on my own experiences.
You will struggle to find a bigger introvert than me, and I’m also quite shy.
Despite that, 90% of my revenue comes through direct selling. I’ve not read any sales books or attended any courses on sales, but instead have came up with my own methods of selling that avoid cringeworthy hard-selling and sending hundreds of unsolicited follow-ups.
Ready to join?
If you’re interested in joining the community, it’s a one-time fee of $99 which will give you access for life.