4 Comments

Reading your story here , been there done that, and you are pretty on the money with it.

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I solo started a now successful service business 14 years ago, and I take issue with one of your subtitles: 3. Target businesses. Not consumers

In my realm, targeting or being hired by the wealthiest consumers is key. My contracts range from a low of $4K several years ago, to now lowside about $6K up to as high as about $11 or $12K (one at $37K).

Commercials almost invariably resist putting 50% down in advance, and they regularly delay payment like up to 90 days. Because of this I refuse to work for them. I have plenty of work with wealthy consumers who pony up the 50% in advance, and pay on completion.

They also know that I know where they live - - I know how to find them.

Cash flow is king.

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