4 Comments

Useful post, this, and timely, for me. As my business has grown I've found myself offering ever more services, some of which are provisioned by third parties, which I have little control over. Focusing on my core services helps me provide a quality service even if I have to sacrifice mass market opportunities.

Thaks for this.

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Glad this was helpful Martin. I have fallen prey to the temptation to diversify my offerings many times. It's a lesson I need to keep relearning.

Thanks for sharing

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Great topic, thanks for sharing. Curious if you have a certain price point in mind for consulting services where providing more pricing info and even automating sales makes sense? Higher technical engagements with larger pricing and time durations wouldn't fair as well with this advice, so I imagine.

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Very true. It tends to work best with smaller price points. It can also be achieved through narrowing the market to constrain your offering into something more valuable to that specific segment

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